Juju Rosell is a multidisciplinary creative working across art direction, creative production, marketing, and PR. Her practice is rooted in storytelling, culture, and identity, shaped by a background in performance and a global upbringing. Born in Rio de Janeiro and raised in Barcelona, Juju developed an early connection to diverse visual and cultural languages before moving to the UK to pursue a career in the arts.

With a foundation as a professional dancer in London, she has worked across theatre, film, music videos, and artist collaborations. This experience continues to inform her approach to fashion and visual storytelling through movement, emotion, and narrative. Alongside her performance career, she expanded into fashion and creative direction, completing an Art Direction course at Central Saint Martins and collaborating on artist-led projects, including work recognized as runner-up for the MullenLowe NOVA Award.

She has since gained several years of experience working with luxury and creative brands, including Audemars Piguet and the luxury made-to-order brand Sanne, where she led creative direction across campaigns, marketing, casting, styling, and production. She has also led and supported events, pop-ups, and brand activations across the UK, Europe, the Middle East, and the United States, bringing projects from concept through execution on an international scale.

Currently based in New York City, Juju is completing her AAS in Fashion Marketing and Communication at Parsons School of Design, The New School, on a merit scholarship. Curious, collaborative, and performance-minded, she is drawn to projects that are emotionally driven, theatrical, and rooted in strong visual narratives.