Pure Noire is the campaign for the Women’s Spring/Summer 2026 collection, inspired by the timeless elegance of Yves Saint Laurent’s iconic runways and campaigns.

Led by Juju and her creative team, the shoot reimagines YSL’s legendary Le Smoking, the first tuxedo designed for women, through a modern, urban lens in the heart of Soho, New York City.

Juju served as co-director and stylist, bringing together classic tailoring and contemporary edge to celebrate feminine strength, individuality, and sophistication.