The Icons Archive is a conceptual collaboration marketing pitch presented in magazine form, inspired by the worlds of Vivienne Westwood and Jacques Marie Mage. The project imagines a four-part collector’s series, with each release centered on a historical figure who influenced Vivienne Westwood, reinterpreted through sculptural sunglasses and a curated set of symbolic objects. Structured around four themes — Faith, Pleasure, Chaos, and Performance — the project uses design, materials, and storytelling to explore rebellion as a lasting creative force. Together, the four drops form a unified archive that blends heritage, individuality, and craftsmanship into a single visual narrative.

This project was developed entirely by Juju, from initial concept and narrative to art direction and final execution. The magazine layout was designed in InDesign, and all imagery was created using Photoshop and AI.