Lookbook:
UNIFORM, INTERRUPTED.
Uniform, Interrupted is a conceptual lookbook imagining a collaboration between Vivienne Westwood and the visual world of Nana. Presented as a styling manual, Nana guides the viewer through different ways of disrupting the traditional tie, reimagining it from a symbol of uniform and authority into an expressive styling object. Through comic-style panels, the lookbook demonstrates how the tie can shift from formal wear to unconventional styling, reflecting Westwood’s spirit of rebellion and individuality. All imagery was produced by Juju’s own photography, then transformed into manga-inspired visuals using AI tools. The final comic-style panels and layout were assembled in Adobe Photoshop, with additional graphic elements sourced from Adobe Stock. This project was developed entirely by Juju, from initial concept and narrative to art direction and final execution.
Film Campaign:
NANA’S WARDROBE, THE GAME.
After conducting extensive research into the world of Nana and Japanese culture, Juju developed a strong interest in Japanese schoolgirls, doll-like students, and the nostalgic objects often found in their bedrooms, such as vintage dolls, early 2000s toys, and Game Boys.
To translate the Nana universe into film, Juju was inspired by early-2000s avatar dress-up games, creating the concept of Nana’s own interactive video game in which users can engage with the clothing digitally.
Juju developed the project from concept to execution, including post-production editing. Photoshop and Adobe Premiere Rush were used throughout the creative process for the final campaign visuals and film.
